Tuesday, March 3, 2009

My business is in town. I don't need a website.

Every time I hear that I cringe!

The economy being what it is has everyone pretty much world wide in a panic, for various reason's.

Now, more than ever if you own a traditional brick and mortar business you need a website. You truly do need an internet presence.

Why?

Having a business is no small task, the more successful the business becomes the more tasks involved.

Let's take a look at some items.

You obviously employees, you can't run the place all alone.

* The internet is a 24 hour employee.

You need accountants and business advice, team's to make sure that you are all proper and legal.

* Once a website is up you can place all of the appropriate links in place to ensure your site is CanSpam compliant.

* There are payment processor's online, such as PayPal to handle all of you transactions, yes, even while you sleep.

These are a few examples. With a traditional business you need customer's and you need to out do your competition or at least keep up. So now you need a fairly large budget for marketing. Online however, you can get traffic to your site within minutes using traffic techniques like google adwords.

Side note: With google adwords I personally would recommend you keep your budget to a minimum of 3 or 4 dollars per day until you get the hang of it thus you don't "break the bank" so to speak.

Once you have mastered some traffic techniques stick with them and don't look for the BBD or Bigger Better Deal.

There are so many programs out there and unscrupulous marketers hoping to take your money to teach you the latest greatest thing, chances are it doesn't work nearly as well as it did a few months back....why else are there a gazillion sales letter web sites about it?

Bottom line is this:

An online presence will do any brick and mortar business a world of good and quite possibly a world of extra cash in your pocket.

If you don't have a lot of start up capital then at the very least get yourself a twitter account and get your name out there.

Twitter is free and incredibly powerful.

Follow me if you'd like.

My twitter id is garret35.

Final point, remember to be successful at anything you must first get educated. Learn from your mistakes and if you get to a point that you want to quit ... DON'T.

You're almost there.

Good luck

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